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DYNAMIC CULINARY EVENT TO LAUNCH THIS FALL

Submitted by on July 26, 2010 – 8:00 am3 Comments

TasteStopping logo

For immediate release

Contact:
Casey Benedict
PO Box 65
Malvern, PA  19355
Phone: 610-322-8035
Email: casey@tastestopping.com 

The Kitchen Play Progressive Party series, a culinary event like no other, is scheduled to launch in the beginning of September 2010. This dynamic event combines the innovation and challenge of Iron Chef, the visual power of Saveur, and the community feel of The Daring Kitchen in a progressive party format. 
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Each month, Kitchen Play (www.kitchen-play.com, currently under development) hosts a new sponsored food theme, and six talented food bloggers are assigned one course of the Progressive Party. The challenge is to create an original recipe incorporating that month’s food product or kitchen tool. For instance, the bloggers must coerce the same ingredient—say chocolate or balsamic vinegar or beer—into six very different courses, ranging from cocktail to dessert. Food bloggers and corporate sponsors alike are lining up to take part.
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“Originally, the Kitchen Play Progressive Party series was developed to be a fun, easy way to connect food bloggers to the world of food PR,” says Casey Benedict, founder of Kitchen Play and Editor/Founder of TasteStopping.com. “However, the scope of the project has broadened dramatically, and now this unique monthly series is creating a new paradigm for the way food companies incorporate blogging and social media platforms in the branding of their products.”

After each month’s dramatic reveal of the sponsor, product, bloggers and recipes, the Kitchen Play site hosts an innovative contest to encourage members of the ever-growing food blogging community to try the original recipes for themselves.

“The addition of the back-end contest creates instant viral marketing,” explains Benedict. “Sponsors reap the benefits of virtually unlimited visibility and branding for their products. Participating bloggers enjoy positive exposure to the PR world and valuable professional development within their food community and beyond.”

Sponsors of the monthly Progressive Party series at Kitchen Play run the gamut from large corporations to family-owned and run businesses. PR representatives and food bloggers interested in participating can email Ms. Benedict at casey@tastestopping.com.

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