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Submitted by on January 3, 2011 – 6:00 amOne Comment

January 3, 2011 –Kitchen Play has partnered with California Vegetable Specialties, the only grower of “Belgian-style” endive in the United States, to inspire and educate home chefs about this nutritious vegetable. California endive (pronounced ON-deeve) is grown in the northern part of the state, and due to its unique growing process is always in season.

“Endive is an extremely versatile vegetable, perfect for hot or cold preparations, raw or cooked dishes, and yet it is somewhat overlooked by home cooks,” says Casey Benedict, Founder of Kitchen Play. “The food bloggers chosen for this culinary event not only inspired their fellow cooks with delicious original recipes, but they also used their position as media outlets to educate the community about California endive.”

Some of the techniques used in the Progressive Party include: infusing vodka with endive, braising whole heads of endive, and stuffing and grilling endive leaves for a center-of-the-plate dish.

As part of this month’s Progressive Party at Kitchen Play, is hosting a giveaway where additional food bloggers can try the Progressive Party recipes for a chance to win one of six $100 prizes. The full Progressive Party menu and contest details can be found at Kitchen Play:

About California endive

California endive is grown and harvested year round, ensuring that it is always fresh and in season. Because the harvested vegetable never touches the soil, California endive requires no washing before use. To discover more fun facts about this nutritious vegetable, visit where you can subscribe to the endive newsletter.

About Kitchen Play

Kitchen Play is a ground-breaking website devoted to connecting food bloggers and home cooks to the public relations and marketing industries. Kitchen Play features dynamic culinary events sponsored by national brands, agricultural commodities and family-owned and -run businesses. These events include the Progressive Party, SideCar Series and Pampered Pantry. For more information, please visit

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