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Seeking to be sponsored to a blogging conference? Here are five effective opportunities to promote your sponsor.

Submitted by on March 15, 2010 – 10:17 am2 Comments

You’ve heard the buzz… “find a sponsor to pay for your attendance at (fill in the blogging conference).” What’s in it for the sponsor? An expectation of having full-blown visibility on-site. But hold your horses; horror stories abound as to how to get kicked out for breaking the rules for on-site promoting. Don’t risk embarrassing yourself or disappointing your sponsor by not doing your homework.

 At Camp Blogaway, attendees are not only encouraged to meet and mingle, but to “think marketing.” How to go about it properly is to follow event guidelines. Here are the five Camp-sanctioned* ways to maximize visibility at conference – luckily, they are easy and cheap!

  1. Bring business cards for your own blog. And obviously, hand them out. Blog name/logo, URL, your name, email, twitter, Facebook. No need for phone or address.
  2. Make use of the Networking Table for flyers, coupons, samples. Consider standing out on that table. How about a Signature Recipe on a card? A postcard from Camp? Invitation for a fun contest? Luggage tags?  Whatever you do should be easy to carry home and good enough for someone to not toss in the trashcan. 
  3. Give away a nibble. How about a candy with card attached? An imprinted lollypop, or other cute snack. Two things to consider – first, that you run your ideas past the event organizers for any unforeseen problems (such as conflicting with a paid sponsor) and second, that giveaways are packaged properly. You don’t want to be the one whose goodie leaked or melted in suitcases.
  4. Wear your sponsor. This is easy. Just buy a packet of Ink Jet T-Shirt transfers and iron yourself up a logo shirt or apron. FUN.
  5. Follow-up. Conferences often provide contact info lists for all its attendees: bloggers, sponsors, speakers, staff at the event.  If your conference doesn’t provide a list, really make an effort to collect business cards. Reconnecting once home is a valuable way to help you make things happen for your blog.

*Note that each blogging conference has its own set of approved marketing opportunities for attendees, so definitely check with the organizers first before going whole-hog with creative visibility ideas. Following their guidelines is good PR for your blog.

Patti Londre is president of The Londre Company PR, blogger at Worth The Whisk and creator of Camp Blogaway Bootcamp for Food & Recipe Bloggers. The Food Bloggers LA group meets on a regular basis to network and share information about blogging, marketing, community relations and more. Contact patti@londre.com if interested in their next meetup.

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